Invesco PowerShares

The QQQ is amongst the most actively traded securities in the world, and a goto for institutional traders. But in the late 2000’s, despite its popularity, no one knew what the brand behind the ETF stood for. We created mailers, posters, and oddball contests to introduce fund managers to the promise of a brand called PowerShares with the tagline: Escape Average. The brand was acquired by Invesco for hundreds of millions of dollars.

spectacular direct mail

Oversized ceremonial check suggested future charitable prowess. Actual size 22" x 48"       (dotted lines signify folds)

Contest

Announcement for a commissioned bigwig-style portrait. Actual size 11.5" x 5.5"

Collateral

A hardwood cheatsheet / booklet designed for high-end pubs, like Robb Report and Cigar Aficionado. Actual Size: 4" x 5.25"

Poster

Poster used to install a temporary window on trading floors. Actual size: 24" x 36"

Illustrator / Art Director / Designer: Nick Grygiel