CLOROX Bleachable moments

Walk down the cleaning aisle in a big box store and you’re more likely to see cleaners and disinfectants made from flowers and berries than science. And there are times when only a serious chemicals to make things clean. And before covid-19 the world needed a friendly reminder, so we created a few moments everyone could laugh along with, when you know only an industrial strength bleach would do.

tv spots

"Skydiver"

"Mop"

"Distance"

"Dirt Kick"

"Belt"

"Men's Room"

Director: Brian Billow @ O-Positive / Editor: Chan Hatcher @ No6

Recognition: Cannes Film Lion - shortlist, Silver Clio (campaign), Andy's, AICP (humor), London International Awards Silver (campaign), Creativity Spot of the Day.

Social posts

We developed a social voice for the brand to start conversations around cultural moments, like back to school, New Year’s eve, Grammy’s and more.